Most small business owners have their hands full just trying to stay on top of their current workload, as well as marketing themselves for more work, and inspectors are no exception. But everyone can make some simple and painless improvements to their workplace and work habits that will minimize their carbon footprint, save money, and even appeal to prospective customers as marketing tools.
Here are some tactics that you can start using today:
• Use recycled paper for your inspection reports and marketing materials, and make sure you use a logo that tells your customers so. “Printed on 90% post-consumer waste” (or whatever applies) can provide your prospective clients with a positive heads-up that you’re environmentally conscious. Recycled paper and cardstock are also generally cheaper, which can lower your costs for office supplies. Also, if you must print out something and it’s for internal use only, use the reverse side of paper that you would otherwise throw away.
• Recycle your printer cartridges. Most printer service and retail outlets will accept these and reward you with a discount on your next purchase.
• Get organized. Maximize your time by minimizing your driving trips around town. Shop online, when possible. You’ll save wear and tear on your vehicle, and you’ll spare the air of your emissions.
• Pay your bills online. This decreases what you spend on postage, and cuts down on the mail you receive, much of which winds up in the trash anyway, such as promotional inserts and window envelopes.
• If it’s cold in your office, add a layer of clothing, rather than turn up the heat. Likewise, if it’s warm, open a window instead of turning on the A/C. If ventilation to the outdoors is not practical, consider running the A/C intermittently rather than continuously throughout the day. Be sure to use fans to assist with air movement, as well as shades to block the sunlight through windows.
• If you don’t already have a low-flow toilet at your office, place a brick in the tank of your toilet to save on water used for flushes.
• Find ways to let natural light into your workspace to cut down on the use of electric lights. Where practical, change your incandescent bulbs to energy-saving compact fluorescent bulbs (CFLs) and T8 fluorescent bulbs, which can reduce your lighting energy costs by up to 75%.
• Use cups, plates and silverware in your office kitchen, rather than paper products. If you buy disposable products, consider purchasing the newer biodegradable plastics made of corn. Also, purchase paper supplies in bulk, which will reduce your shopping trips, as well as your expenses.
• When upgrading tools and equipment, donate what you no longer use, if selling is impractical. Many thrift stores, including outlets run by Habitat for Humanity, will gladly accept a worn tape measure, flashlight, and even work boots. Just make sure that items such as ladders are safe before passing them along.
• Many office supply stores that sell tech, such as Staples, OfficeMax and Kinko’s, will accept your outmoded cell phones, computers and printers to dispose of at bulk savings to them, or they will refurbish them for resale or donation. Tech hardware disposed of in landfills is among the most toxic sources of soil and groundwater contamination today because of the chemicals contained in their components, and the results of the biochemical breakdown of their materials. If you don’t want to pay a fee to dispose of these items responsibly, take them to a recycling center or retail outlet that will gladly take them off your hands.
• Before hauling something out to the Dumpster, consider re-purposing it. An old door can be converted into a work table, and cork and foamboard can be used as a message board. Old t-shirts make handy rags for the office and work truck.
• Make sure your computers, printers and copiers are set to energy-saving or sleep mode when not in use for extended periods. Also, consider routinely unplugging electrical items at the end of the day, since coffee makers, lamps and power strips that are turned off but remain plugged in continue to draw current.
• Before making a purchase, look online at websites such as Craigslist and Freecycle to see if you can find what you need for less than new, or even free. Several different categories on such sites offer building supplies and materials, tools, and office equipment and products at second-hand prices for sometimes brand new items, which can save you money that you can put toward more meaningful purchases.
• If you must buy new office furniture, consider buying chairs, desks, tables and bookcases made from wood that has been reclaimed or that originates from sustainably harvested forests. Look for certifications on wood products from the Forestry Stewardship Council and the Rainforest Alliance. In addition to sparing living trees, reclaimed and sustainably harvested wood has the advantage of being free of formaldehyde and volatile organic compounds (VOCs), which is better for your health, as well as the planet’s.
• Make your inspection website robust. Take advantage of InterNACHI’s many marketing tips and tools so that your prospective clients can find the information they need about you and your services online. This will save them time (and aggravation), and will impress them with your technological savvy. For many people, using technology to its fullest potential is equivalent to being green, and this method of marketing yourself can set you apart from your competition. Consider producing your own online video commercial through NACHI.TV
to give your prospective customers a genuine sense of yourself and your (green) business ethic.